10 Powerful Shopify SEO Tips to Get More Organic Traffic

10 Powerful Shopify SEO Tips to Get More Organic Traffic

More traffic equals more sales, it’s as simple as that. The difficult part is getting enough traffic to begin with, which is where Shopify SEO Sydney comes in. Optimizing your website can help you rank higher in search engines and attract more visitors.

Here are some top SEO tips to help you improve your search engine rankings.

Establish a Site Hierarchy

It is easier for Google to crawl each page and determine which ones are the most important by structuring your store.

Make back-and-forth links between categories and subcategories. It will tell Google which pages should be prioritised, as well as provide context for each subcategory. Consider it a map of your store that directs customers to the items they want.

Use Data-Driven Keyword Research

In order to master keyword research, you don’t need to be a Shopify SEO expert. Make a list of relevant keywords for every product then use the tactics listed below to add more:

• On Google, look for the People Also Ask and People Also Search For boxes.

• Take a look at Google’s autocomplete suggestions.

Finally, run your extended list of keywords through a keyword research tool to see which ones perform best and have a high number of searches with little competition.

Optimizing Metadata

Once you’ve compiled a list of keywords, you can begin strategically placing them throughout your store. Your page’s meta descriptions, title tags, and URLs are all things to pay attention to.

When you use keywords and optimise your metadata, Google can quickly figure out what each page is about and whether it’s relevant to searchers.

Image Alternate Text

Shopify stores have a lot of visual appeal. Product images aren’t just fun to look at and an important part of the buying process; they’re also a valuable asset for SEO. To improve your image’s ranking, use alt text and descriptions that include your researched keywords.

You could also use a Shopify SEO app like Alt Text to help you fill your images with relevant, well-searched keywords.

Start Blogging

It may appear daunting, but blogging increases your ranking potential while also increasing opportunities for customers to find you. The more pages you have, the more likely you are to appear in search results. Target shoppers who aren’t quite ready to buy and nurture them towards a sale by providing them with useful and engaging content.

On Shopify, blogging and content marketing generate opportunities for backlinks (links to your website from other websites). Backlinks are one of Google’s top three ranking factors, so the more you have, the better.

Incorporate video and other interactive media

With video, 360-degree photos, and customer reviews, you can create dynamic and engaging product pages. Customers will spend more time on your site if you use these captivating assets, but make sure your media is relevant. 

Cross-publishing your video content on YouTube can help you rank higher in search engines.

If your product pages are interesting, Google will consider them to be more relevant. As a result, your store will rank better in search engine rankings.

Improve the Speed of Your Website

79 percent of shoppers won’t return to a site to buy again if it takes too long to load. Surprisingly, 47% of online shoppers expect a page to load in less than two seconds. That doesn’t leave you much time to make an impression. People aren’t going to stick around if your store is slow. This will tell Google that your site isn’t relevant to the search terms used, and it will be pushed down in the rankings.

Choose a fast Shopify theme, compress images (using a Shopify SEO plugin like TinyIMG SEO Image Optimizer), and only install the apps you need to speed up your site.

Enhance the User Experience

While it may be tempting to focus solely on Google, your customers should always come first. Increase the amount of time customers spend on your site by improving the experience they have with your store. Increase the amount of time consumers spend on your site by enhancing the experience they have with your business. Sites with a lower bounce rate operate better in search engines, therefore enhancing the engagement customers have with your store will increase the time they spend on your site.

Exit-intent popups and offers, dynamic product recommendations, and perks like fast and free shipping will keep customers interested.

Optimize Product Descriptions and Pages

Include relevant keywords in well-thought-out descriptions, product titles, and tags throughout your product pages. This will provide context for your store and make it easier for buy-ready shoppers to find it.

Incorporating customer reviews to increase the number of keywords on each page is also a good idea. This method of incorporating reviews will help you improve your search engine ranking.

Mobile-Friendly Design

According to projections, mobile commerce will account for 44% of all ecommerce by 2024. 69 percent of sales were made on mobile during a Black Friday weekend, according to Shopify. As shoppers become more reliant on their mobile devices, it’s up to you to make sure your store is mobile-friendly. This can be accomplished by:

• Choosing a Shopify theme that is mobile-friendly.

• Eliminating any unnecessary distractions and simplifying your design.

• Using large, eye-catching call-to-action buttons.

Under Online store sessions by device type in Shopify Analytics, you can quickly see what percentage of your store visitors are mobile versus desktop today. Creating a seamless mobile checkout process to get the desired results.

Use Keywords to Give Your Store Context

SEO is essential for driving organic traffic to your store and reaching a larger audience. It not only helps customers find what they’re looking for, but it also gives Google the context and relevant keywords it needs to rank your store well in search results. So, follow these tips to optimise your Shopify store and see a boost in traffic.


SEO is essential for driving organic traffic to your store and reaching a larger audience. It not only helps customers locate what they’re looking for, but it also gives Google the context and relevant keywords it needs to rank your store well in search results.


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